This afternoon Florida Department of Cultural Affairs hosted a teleconference "Connecting with Technology" with David Rowell (http://www.theatre.fsu.edu/) and Jeri Goldstein (http://www.performingbiz.com/). The topics they covered were: Target Your Audiences, Maximize Your Email Campaigns, Optimize Your Web Site, Write Focused, Audience Specific Copy, Use Social Marketing to Build Audiences and Drive Traffic to Your Main Site and Blog Effectively.
This was the second conference I have attended put on by this department and they both have been outstanding AND Free! I highly recommend that everyone go to http://www.florida-arts.org/ and register to receive quarterly notices for everything from these types of conferences to calls to artists. So easy!!!
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